Our Glossary of Industry Terms:
A specific division of the global tourism industry that is defined by the common goal of marketing natural assets and activities primarily focused on serving the wellness-minded consumer and those who want to be.
Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.
Often referred to as the “primary wellness traveler,” an individual who makes wellness the primary purpose of a trip.
Often referred to as the ‘secondary wellness traveller’, an individual who works elements of wellness into their travels for business or pleasure.
Wellness Vacation / Holiday is Wellness Travel powered by a wellness-focused intention. Wellness Vacations/Holidays are typically self-directed with the traveler setting his or her own timetable and schedule. They may also include a Wellness Retreat.
(In today’s world, Wellness Retreat has TWO definitions)
#1 A guided, intention-driven, multi-day program with a set or semi-set schedule, and hosted by one or more facilitators. The program may include learning and lifestyle workshops such as meditation and healthy eating, as well as fitness activities such as yoga, nature walks and hiking.
#2 A smaller facility with accommodations and hospitality services and where the primary purpose is to provide programs and experience for the Wellness Traveler. The facility may have fewer wellness activities, services and facilities than a Wellness Resort.
(Also referred to as a Wellness Sanctuary or Wellness Clinic in some parts of the world)
Any facility with accommodations and a range of hospitality services where the primary purpose is to provide programs and experiences for the Wellness Traveler. The Wellness Resort is comprised of four primary elements: accommodations, a variety of wellness activities, healthy dining options and wellness-related facilities.
A geographical area that fosters and promotes wellness as an integral part of life within the community and economics of the region.
As the industry continues to evolve and the need arises, we will add new terms to the glossary.