Contiki, a Canada-based global leader in youth travel for 18-35-year-olds completed their latest Voice of a Generation survey in early in 2021 with over 1,200 young people responding. The results offer insights into the key trends shaping this generation who is desperate to travel when the time is right, and health and wellness scores highly.
Here are the top 5 findings from millennials and Gen Z themselves:
- WILL DO WHATEVER IT TAKES TO BOOK FUTURE TRAVEL:
With the current lockdown restrictions, travel is on a temporary pause again. However, 63% of young travellers are planning ahead and hoping to hop on a trip later in 2021, with 58% willing to travel right now even if it meant having to PAY for quarantine when they return home. Globally, 71% of 18-35-year-olds said they would take the COVID-19 vaccine just to put their passport to use.
- SPOTLIGHT ON HEALTH AND WELLNESS:
With the ‘new world’ of travel upon us, it’s no surprise well-being protocols are a priority. On average, millennials and Gen Z gave a score of 8/10 for importance. “It’s important to travel with peace of mind, which travellers can do with Contiki as we were recently awarded the WTTC safe travels stamp,” shares Sheralyn Berry, president of Contiki Canada. “We are absolutely committed to the well-being of our travellers, only working with trusted partners that meet the expected guidelines and specifications to elevate our already high hygiene standards and protocols.” The survey results also show a keen interest in wellness experiences. With a global average of 45 per cent, and Canadian average of 55 per cent, young Canadians are seeking wellness experiences more than any other region.
- CONFIDENCE IS KEY:
The biggest barrier for the youth market is risk of cancellation. The past year proved unpredictable with several borders shuttering worldwide, so they are most incentivized if they can book with confidence with Contiki and its Flexibility Promise. When booking an international trip, 86% prioritized free cancellation and 74% cited flexibility to change a booking as key factors in their decision.
- YOUNG CANADIANS READY TO DIGITALLY DETOX:
Despite being a generation born into the digital age with a phone glued to their hand, 46% of young Canadians said they’d happily spend a week or so without tech to travel again and reconnect with people. After a year being stuck inside staring at screens, more than half agree 2020 has taught them to appreciate travel more, with 23% making a promise to themselves to take more trips in the future.
- SATISFY WANDERLUST WITH NEW AND UNIQUE EXPERIENCES:
Looking ahead to 2022, the generation has big plans for their bucket lists. To make up for the lost year of 2020, 87% want unique experiences like safaris and stargazing, while 66% crave new cultures and culinary adventures and (unsurprisingly) 62% want to get outside and explore the great outdoors. Dreaming of faraway places, Europe reigns supreme with 41% eager to explore, followed by Asia at 11% and Africa coming in as a close third.
Dating back to 1062, and a leader in travel experiences for 18-35s. Contiki is a member of the family-owned The Travel Corporation (TTC),